Ham-let products were first launched to the Hungarian market in 1991 as innovative products. By now it’s a well-established brand and its constant quality and taste make consumers loyal to it. Its consumption is not only fashionable but also an essential part of the daily healthy nutrition. It is also a practical element of a household since it can be a good replacement of bread. Its shelf life is almost a year. Thanks to health-conscious lifestyle, the demand for this category is growing. It contains pure wheat and up to 1 % salt.